Big Sale

Big Sale

Big Sale

I took this picture a couple of years ago in Milan.
As you can see in the reflection of the shopping window, it created a bit of a stir in the street.
There she was, a model impersonating Marilyn in some daring poses. She made up for what she lacked in curves with tons of attitude. The guy in the left was also a part of the animation, though his role wasn’t very clear to me.
While it was designed to attract customers to the ‘Big Sales’ of the store, I saw nobody actually getting into the store. It goes to show you to always check that you have ‘no loose ends’ in your marketing strategy. Duh.

It was fun to watch though.

See the original picture on Flickr.

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