If I want to tell about Brandtag, I need to tell you about Frédéric De Vries - that's me. Bare with me.
Let's start with a confession. I am a failed journalist at heart. When I chose to study Communication Management, I wanted to become a news reporter. Next to that, I was also really hooked to the PC we had just bought at home. One thing led to another, and soon I found myself building the websites for a magazine I wrote for in 1995. The following year, I built the website for the university as my graduation project and job offers rolled in.
I became a fulltime internet pioneer in Belgium in 1996, designing and coding websites for web agencies, such as The Reference.
Over the years, evolving from webdesigner to online Art Director, it started to bother me that I was never involved with the content of the websites I was making. That's when I started to look at the ones who often commissioned the websites: marketing or advertising agencies.
I went over to the dark side of advertising in 2006 and worked for agencies such as These Days, BBDO, Duval Guillaume and currently Gutzandglory. I held different positions - from Strategist to Creative Director or Head of Digital. Regardless of the title I feel I bring the most added value to the table on the crossroads between creation, strategy and digital. That is also exactly where Brandtag wants to be.
Is Brandtag a one-man operation?
Good Question! Yes and no.
Yes, I only have myself on the payroll.
No, I don't do everything myself.
Over the years, I've met a lot of talented people. I've stayed in touch with the nice ones and we occasionaly work together.
Frédéric De Vries
You can read my full resume here.