Reborn Apps
One of the creative teams at Duval Guillaume had thought of a brilliant idea: give the unused apps on your iPhone a second life so you can give your organs a second life. I made this idea a reality by coming up with a solution to actually pull it off.
Awards
Cannes Lions Mobile Gold Lion
Cannes Lions Direct Bronze Lion
Cannes Lions Grand Prix For Good Finalist
Andy Awards Mobile Bronze Award
Eurobest Mobile Gold Award
Eurobest Promo & Activation Silver Award
Eurobest Direct Silver Award
Eurobest Media Silver Award
Eurobest Media Finalist
Creative Club of Belgium Media Gold Award
Creative Club of Belgium Cyber Gold Award
Creative Club of Belgium Direct Silver Award
Creative Club of Belgium Innovative Bronze Award
Caples Mobile Marketing Gold Award
My contribution to this project
In the capacity of Creative Director Interactive I tried to inspire the creative teams with digital-first ideas. When they had developed an idea, I thought of ways to enrich it or simply enable it. This was an idea that had been lying around for a while. When I thought of a way to actually make it happen, it became one of the most succesful campaigns on international award shows. But more importantly, it made actual people sign up for organ donation. This idea was a life saver, quite literally.