joli
Joli makes high-quality tables. But the story behind the product? No one really knew. SKINN did a rebranding and brought the brand experience to the forefront, where it rightfully belongs.
While the joli brand essence can best be experienced in real life (try eating at a virtual…), they realised it needed to come alive every touchpoint, shaping the narrative it envisions. After all, Joli is not just a design table—it’s a complete lifestyle, and now, it proudly reflects that.
Together with the client, SKINN decided to focus even more on online visibility. Previously, the products were mainly found on retailers’ sales channels, but we brought the communication back to Joli. In addition to developing a website that tells the full story, we created an online strategy that strengthens Joli’s digital presence.
My contribution to this project
I was digital director for SKINN at the time. In that capacity I was not involved in the beautiful branding you see here. My responsibility was making sure the website was correctly scoped, and then delivered on time within budget.
Next to the website, I also managed the web configurator with an external agency and made sure the social assets were delivered by my team.