Robovision
When I arrived at Robovision, it was in desperate need of a fresh rebranding. Today, they have a new logo, baseline and brand manifest. We developed these with Leap Forward.
If it isn’t online, a brand does not exist. So we developed a new website as well. We hired MUD for the design and development. Robovision’s marketing department filled it with content.
No brand comes to life when it’s not embraced by the people on the floor. That’s why we organised a brand reveal, created guidelines and above all: merch that everybody wanted to have. These were all developed internally.
My contribution to this project
I acted as branding expert for the rebranding.
I wrote the baseline and the manifest.
I selected the motion agency and the web agency.
I presented the branding to the board and presented it company-wide.
I initiated the web project and wrote a big part of the content.